Branding Stories

Next Level Consultants came to us looking to rebrand. The owner, Andrew, hoped to achieve a sophisticated brand that reflected the professional, high-quality service he was providing his clients. What we designed for Andrew was a sleek, modern look, finished

The Alliance is a non-profit, coalition-based organization in Oakland County, who sought to create a more contemporary and cohesive brand. After collaborating on the design, their new brand was implemented in all facets of the organization, including events, internal communications, and support materials.

Lawrin Engineering was a startup mechanical, electrical and plumbing engineering firm. They wanted to be sure they started off on the right foot with a brand look that embodied their environmental values with the use of the color green, along with the design lines representing the service they provided.

The team at Tangico needed a logo that really fit their personality – fun, easy to work with, unique. It also needed to be simple and solid enough to be used in many applications. In addition to the logo, that cute little smile is used as an accent, popping up in the catalog, website, and sales flyers. 

BAK Research is a successful court records retrieval company that was gearing up for growth and needed a new look to take them into the next chapter of the business’s life. With the help of BAK Research, companies are able to “check off” the task of court record retrieval knowing it was in the hands of experienced professionals.

Dr. John Khoury was looking to upgrade his look to portray more of the high-quality dental care that his practice had become known for. Their office is equipped with state-of-the-art technology that enables the highly skilled team at the center to provide patients with amazing dental care. So, we combined an elegant font, a clean blue color and a touch of silver foil to create a brand that spoke to the quality services they provide.

Deb Davis was looking for a new logo with a bit more “pop” than what she currently had. She wanted her logo to convey the style, elegance, and professionalism of the service she provided. Combining her own amazing portrait photograph and her new logo on her business card  - a match made in heaven!

With plans for a new extensive and enhanced shopping website for online orders, Todd at Fasteners Resource felt the time was right a new and enhanced brand! Looking at the competition in the industry, we knew we could make Fasteners Resource stand apart from his competitors and up their game. 

We love working with our nonprofit organizations! Branding is not just companies and products – it can also be events and campaigns. Each year, New Horizons Rehabilitation Services holds a charity auction fundraiser…and we get to create the branding!